January 10, 2012
rachelfershleiser: (via Milwaukee Public Library’s Brilliant Ad Campaign) This is a great ad campaign because it reaches two groups of people at once! People who use the Internet, but also respond well to guilt and coercion from a faceless, publicly-funded organization. People who already go to libraries but wish there was a way to feel more superior than they already do. But don’t take my word for it.

rachelfershleiser:

(via Milwaukee Public Library’s Brilliant Ad Campaign)

This is a great ad campaign because it reaches two groups of people at once!

  1. People who use the Internet, but also respond well to guilt and coercion from a faceless, publicly-funded organization.
  2. People who already go to libraries but wish there was a way to feel more superior than they already do.

But don’t take my word for it.

    (via buzzfeed)

    4:26pm  |   URL: http://tmblr.co/Z12WYyEa1sBd
    (Notes: 3,792)
      
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      Wake Up Call Much?? X
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      Brilliant marketing campaign.
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